Cookie Policy
Last updated: January 12, 2026
This policy describes the use of cookies and similar technologies on branddevelopmentpr.com. We implement Google Consent Mode v2 so that Google's measurement and advertising services only activate when you authorize them.
1. What is a cookie?
A cookie is a small text file a website stores on your device to remember information about your visit: language, preferences or an anonymous session identifier.
2. Categories we use
Strictly necessary: essential for navigation and the form. Functional: remember your language and your cookie preferences. Analytics: aggregated usage measurement. Advertising: measurement of Google Ads campaigns (AW-18064110603) and personalization.
3. Google Consent Mode v2
Before loading the Google Ads tag, we declare the default consent state as denied for ad_storage, ad_user_data, ad_personalization, analytics_storage and personalization_storage. Only when you accept, we send a gtag('consent','update', …) event with the corresponding values. We also enable ads_data_redaction and url_passthrough to preserve attribution without cookies.
4. Third-party cookies
If you accept the advertising category, Google may set cookies (NID, IDE) to measure campaigns and prevent fraud. You can read Google's policy at policies.google.com/technologies/cookies.
5. Managing your preferences
You can accept, reject or customize the categories at any time from the banner at the bottom. Your choice is stored locally and reapplied on every visit. You may also clear your browser cookies to reset your choice.
6. Lifetime
Preference cookies are kept for up to 12 months. Analytics and advertising cookies depend on the provider; typically 90 days for measurement and up to 24 months for Google Ads when consent is granted.
Summary table
| Name | Purpose | Category | Duration |
|---|---|---|---|
| bdpr_consent_v1 | Remember your language and preferences (Google Consent Mode: functionality_storage). | Functional | 12 m |
| _ga / _gid | Help us understand which pages are most used (Google Consent Mode: analytics_storage). | Analytics | 13 m |
| _gcl_au / NID / IDE | Allow us to measure and personalize our ads (Google Consent Mode: ad_storage, ad_user_data, ad_personalization). | Advertising | 24 m |